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The How, why, what, where, when of it all. RSS

Growing my business

This business is my sole source of income. Crazy, yes... but is it? I have typically done my best thinking, innovating and creating under stressssss... and this is stress! Lol! So my 1st move was creating something a little different to make and offer to the patch community, a community that I had been part of in the background for several years prior. Not a sure thing by any means, but I had faith in the product (hand made metal ranger eyes) and I wanted to give it a shot!  next I identified that the potential for embroidered patches was high, desirable and had a decent margin to boot! Great, what could I offer that was uniquely mine... what could...

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Email newsletter Give-a-ways, should I keep doing them?

  Hey everyone, I’m trying to figure out the best way to give back to you, my favourite customers ever! Any thoughts would be very appreciated.  Ive been doing email give-a-ways so far, and that has kinda worked. It’s hard to track down winners, often I never find the person I draw in the GAW... I’d really like to give back to all of the people who make this all possible for me. However, I want the people who would appreciate the bonuses to get them.... and here in lies the problem.  Email equates to approximately 30% open rate, which means that most of you still don’t even open the messages, I get it, I don’t open every email I...

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Dealing with design failure/managing expectations

This might be the toughest part of creating patch art and selling it as a business and not just a hobby, for me at least.  So what the heck do you do when you put all of your creative energy into a design that you were sure would kill it and sell out in an instant and bang, zooop, flump, splat... It doesn’t quite take off like you thought it would...  Well, first and foremost I worry, try to imagine where the money from this mishap will come from instead, because at this stage in my business I need each drop to do well, not sell out exactly but sell most... Then I think about getting another job and giving...

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Why is your order taking soooo long to arrive?

I’m going to address this one before it manifests itself as a hard lesson! There are a few reasons your order could be slower than you’re used to or expecting and here they are! One: though I was born and raised in the US-of-eh ;) I currently live in the great white north (Canada)... Ship times from this gigantic country are slower... sometimes wayyyyy slower than the mighty United States of Merica! I offer tracked shipping for a $5 add-on for my US customers, and try to use 2-day fedex whenever possible to fulfil those orders, however if you do not want to pay for tracked shipping I gotta send it letter mail... (question, would you be interested in a...

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Constantly learning the balance

My urrent challenge with infinitesimal design works, is balance... Trying to manage purchasing raw materials for metal patches, production costs for embroidered or rubber patches, time to draw, time to make, home life, digital marketing, email communications, Facebook, Instagram, photography, packing and shipping, video and website work. But I’m not complaining, this is the best job I’ve had!  Yes there are a lot of pieces in play at any given minute, yes it’s stressful at times, yes I doubt my future success regularly, but the goals are always the same. How can I get you what you desire in a patch, at a price that is fair while balancing my books, home life, creative vision all while continuing to pay...

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