The How, why, what, where, when of it all. RSS

Email newsletter Give-a-ways, should I keep doing them?

  Hey everyone, I’m trying to figure out the best way to give back to you, my favourite customers ever! Any thoughts would be very appreciated.  Ive been doing email give-a-ways so far, and that has kinda worked. It’s hard to track down winners, often I never find the person I draw in the GAW... I’d really like to give back to all of the people who make this all possible for me. However, I want the people who would appreciate the bonuses to get them.... and here in lies the problem.  Email equates to approximately 30% open rate, which means that most of you still don’t even open the messages, I get it, I don’t open every email I...

Continue reading

Dealing with design failure/managing expectations

This might be the toughest part of creating patch art and selling it as a business and not just a hobby, for me at least.  So what the heck do you do when you put all of your creative energy into a design that you were sure would kill it and sell out in an instant and bang, zooop, flump, splat... It doesn’t quite take off like you thought it would...  Well, first and foremost I worry, try to imagine where the money from this mishap will come from instead, because at this stage in my business I need each drop to do well, not sell out exactly but sell most... Then I think about getting another job and giving...

Continue reading

Why is your order taking soooo long to arrive?

I’m going to address this one before it manifests itself as a hard lesson! There are a few reasons your order could be slower than you’re used to or expecting and here they are! One: though I was born and raised in the US-of-eh ;) I currently live in the great white north (Canada)... Ship times from this gigantic country are slower... sometimes wayyyyy slower than the mighty United States of Merica! I offer tracked shipping for a $5 add-on for my US customers, and try to use 2-day fedex whenever possible to fulfil those orders, however if you do not want to pay for tracked shipping I gotta send it letter mail... (question, would you be interested in a...

Continue reading

Constantly learning the balance

My urrent challenge with infinitesimal design works, is balance... Trying to manage purchasing raw materials for metal patches, production costs for embroidered or rubber patches, time to draw, time to make, home life, digital marketing, email communications, Facebook, Instagram, photography, packing and shipping, video and website work. But I’m not complaining, this is the best job I’ve had!  Yes there are a lot of pieces in play at any given minute, yes it’s stressful at times, yes I doubt my future success regularly, but the goals are always the same. How can I get you what you desire in a patch, at a price that is fair while balancing my books, home life, creative vision all while continuing to pay...

Continue reading

My design process.

This is what my designs take, how I approach them, and the path they take... normally!  The fisrst step usually occurs when I realize my sales have dwindled and I need to make bills this month, yikes! Haha, well not quite that bad, but a need to continue to contribute items that the patch community wants, regularly and with some degree of skill and artistic merit is my main drive. I’m an artist, trained and seasoned while working in many mediums both professionally and personally over the years. I get a sense of satisfaction from creating a piece of art that the world likes and wants to bring into their collective homes.  As a fine artist I have always struggled...

Continue reading